An Acquaintance with Darkness

An Acquaintance with Darkness by Ann Rinaldi Ann Rinaldi has written a book that weaves history and fiction into a wonderful book, and this is why I have chosen this book. It covers some important parts of history and the reader sees it through the eyes of a thirteen old girl. The book is dark with intrigue and gross medical stuff, so students should love it. While the assignation and arrest of Mary Surratt is the major historical event around which the book is written, it is more about the state of medical science in the US at the end of the war and how it was impacted by the war.For instance, Rinaldi's author's note starts out focused on the history of medical dissections in the united states, and then goes on to describe its history in Europe. She then describes the history of hospitals, medical schools and medicine in the US. She doesn't turn towards the conspiracy to kill Lincoln till later. Emily's best friend is Annie Surratt, the daughter of Mary Surratt who was hung for her part in the conspiracy to murder Lincoln. Students will see this part of history through a different point of view, not just learning about it through their textbook.I also think students will relate with Emily, because she wants to see the good in everything. She wants to believe the world is a good place. She judges her Uncle for something she believes is horrible and doesn’t understand because of her young, innocent age. Then the reader sees her grow as into a young lady, where she isn’t so innocent anymore. Emily realizes the world isn’t perfect and she shouldn’t have judged her Uncle, because he was snatching dead bodies to help medical science and save more lives during a horrible time of war. At the end of Ann Rinaldi’s book, she has questions for teachers to discuss with their students.This will make it easy to have literature circles with students. This book relates to my content area because it is a historical fiction book. Ann Rinaldi ha s taken many facts from history and put them in a wonderful fiction book. If I was a teacher of History, I could relate this to our unit on the Civil War around the end of it when Abraham Lincoln was assassinated. This book takes a look at the Surratt Family and how they were involved with John Wilkes Booth. This is usually a glimpse of history many students don’t know about. I don’t remember learning this when I was in school.I think kids are interested in anything related to death, and this book is full of it. They will learn about Lincoln’s assassination, the hanging of Mary Surratt, and how doctors snatched dead bodies to benefit medical science. This book ties a lot of factual information to the Civil War, and it is interesting to read. I think this is a way to supplement the main textbook, to give kids a different perspective of the war. Many of our discussions in class have centered on supplementing the main text. I think by adding interesting books about what they are studying will make them want to learn more about that era.So by picking this book that tells about a girl in the time of the Civil war, they will see certain aspects of that time period in a different way. They will be able to relate to it more because this girl is around their age. They will be seeing it through her eyes. I think this is so important when teaching, because I want kids to be excited to learn about history. I think to do that you have to find some way to relate it to them. Having kids around that age, I have found that they don’t care about it if it doesn’t relate to them, or they can’t understand it, or it’s boring. I know a lot in school will be boring to them.That is why it’s important to find certain things to â€Å"jazz† up the lesson. After reading this book, I found myself wanting to learn if doctors in that time really had to snatch bodies to study on. I think this book will be a way to get them interes ted in studying certain parts of the Civil War. I think they will want to learn more after reading this book. The two main activities that I could use in my classroom that relate to the book, are Literature Circles and List-Group-Label. I will introduce the book with the List-Group-Label activity to see what prior knowledge the students have.By doing this activity first it gets them thinking about the Civil War Era and discussing it. I hope for some students they will learn things they might not have know before the discussion. Then during the time that we are reading the book, I will have them split into groups every Friday and do literature circles. I will have discussion sheets that they will have to fill out as a group. This will give them a chance to learn from eachother and give them a since of responsibility. I think these activities will work well together in creating a fun unit.

Blue Remembered Hills Essay

When I first read the script of Blue Remembered Hills I thought it was quite naturalistic and it was well written from a child’s perspective. The characters were all very believable and it seemed like a fun play to perform. I thought it would be easy to do because the characters are all children and I can still remember how I was at that age. In the performance I played the part of Peter, a young boy of about seven or eight years. He is the bully of the group and he tends to use his strength to get his own way over the others. He is not very intelligent and some of the characters use this to their advantage to get out of situations e.g. in scene two when Peter tries to steal Willie’s apple but Willie convinces him one bite would kill him. To get into our roles of young children, we did various exercises like childhood games and hotseating. I found hotseating particularly helpful because afterwards all of the class give their opinions and constructive criticism so I could improve my character. Playing childhood games helps to put you into the mind of an eight year old. After a few weeks we looked at the subtext of the play. This means you go through the script and look for the true meaning of the words that are spoken. For example if somebody says something sarcastically, you know to say it in a certain tone. Doing this helped with the language and how to speak the words in accent using the correct tone so that the true meaning is given across to the audience. I found the best way to improve voice, movement and gesture was to keep rehearsing it and talk to each other about how it looks and what could be improved. All of the characters wore similar clothing, as they’re all children of the same age living at the same time. For Peter I chose a pair of dirty, grey shorts and a plain dirty white shirt as this was typical for the time. He did not have any props specific to his character. I think that together as a group we worked very well. I found that constructive criticism and feedback from the other people in my group helped me greatly because it tells you what you look like to others and how the character comes across to the audience. We didn’t experience many major problems throughout the project and other problems were easy to solve. Last minute rehearsals were just to polish off the scripts and make sure that all the scenes ran smoothly together. In the run-up to the final performance we would just act out each scene over an over and confirm that we had the play how we wanted it. I was quite pleased with the final performance but despite weeks of learning the lines, I still managed to make a few slip-ups, which I and the other character made up for by improvising. I thought that each person in the group fitted very well into their characters and worked very well together. We all added a bit of our own personality, which made the characters more believable. If I did the play again I might have made it more physical and at a faster pace. I didn’t see any other groups’ performances so I can’t compare ours to anyone else’s. Over the past few weeks I have learned new techniques of character development and I feel my ability to work in a group has improved. I think I need sometimes to put in a bit more effort in the lessons and do every rehearsal as if it were the real thing as I lacked motivation in some lessons. It has prepared me a bit for the written exam because I have been analysing the performance, which is exactly what I have to do for the exam.

An epidemic of inhalation anthrax: the first in the twentieth century Essay

Bioterrorism is threatened employ of biologic agents touching group, a person, or larger populace to create illnesses or fear for purposes of threats, interruption of normal activities, gaining an advantage or ideological objectives. The consequential reaction is dependent leading the actual occurrence and the population caught up and can vary from a minimal result to disruption of continuing activities and illness, emotional reaction, or death. The anthrax eruption in the US which happed during the last part of 2001 this had characteristics of a typical outbreak. A terrorist strike by the use of a biological weapon to civilians will entail responses that primarily differ from the counter demanded by a hit that uses explosives as well as nuclear explosives or chemical weapons. The public health and medical reaction to a bioterrorist hit determination also differ considerably from reaction to ordinary disasters. Construction of efficient response programs entail that these distinctions be evidently recognized. The result of a bioterrorist strike on inhabitant would turn out to an epidemic (Brachman H, et al. 1960). A bioterrorist attack on civilian may possibly have several results, ranging from low-grade signs confined to a local region and not instantly recognized as an effect of biological weapons employ, to an extensive epidemic. The â€Å"first responders† would be nurses, public health professionals, and physicians in local health departments. A covert bioterrorist strike could probable come to notice increasingly, as doctors turn out to be conscious of an accumulation of mysterious deaths among healthy citizens. The accuracy and speed with which laboratories and physicians reached right identify and reported their result to public health authorities would openly change the number of deaths, and if the attack use a infectious disease the capacity to embrace the epidemic. The major areas concerned in reacting to a bioterrorist occurrence include planning, detection, diagnosis, investigation, treatment, communications, and training (Brachman ,at el 1998). In the planning stage, attention must be set to close cooperation among the multiple links that have tasks for implementing the procedures. The partners at local levels, and the federal, state must assist in developing the tactics and also in carrying out the tasks. The main purpose must be to carry on the quantization of the occurrence to a minimum. Administrators must offer management proficiency that creates the environment in which at hand can be successful achievement of the objectives (Friedland A, et al. 1993). Additional professions include communication and public relations specialists, laboratories personnel, epidemiologists, surveillance personnel, heath care personnel, environmentalists, behavior scientists, and support personnel. Resources, such as sufficient and responsive laboratory sup plies and facilities; access to computers; and other kinds of transportation, communication, and finances must be obtainable. In response plan of detection public health surveillance which can be either passive or active but must be sensitive and specific. The basic, regular, passive public health inspection system in place throughout is the first stage of detection system. It resolve necessary to develop case description for the reporting of syndrome of concern in the bioterrorist reaction system. The area of bioterrorism reaction is that of diagnosis (Meselson et al. 1994). It is obvious from the recent anthrax bioterrorism occurrence that health care expert must be educated concerning diseases to which they not have been exposed in their education given that rarity or nonexistence of the diseases. Investigations should be started at the local level with fast and ready support from federal and state agencies. There requirements of clarification from the start about who has the accountability for conducting and directing the investigations, as a bioterrorist event will bring into the investigative ground more than simply the public health agency. There requirements of a rapid evaluation of the most favored method of treatment via the most reasonable and up-to-date knowledge to stop death, control the increase of disease, and stop additional cases. Suggestion should be efficient as new information is available. There must be agreement about the items in the stockpile and clear procedures about how necessities can be made for release of the items. Communication is the main feature of the bioterrorism response preparation not only for prevention and control function but to temper the hysteria and fear that results from bioterroristic measures. One cannot eliminate hysteria and fear, but education and communication can help change it and reduce its effect on the people. Public relations personnel are supposed to be given the accountability for release and preparation of this information, designed for a well-informed and single source. The final, aspect of the bioterroristic response is training; all categories of concerned personnel must be skilled concerning their own tasks. This can be achieved through educational programs, Internet material, and written materials (Schaffner and LaForce 1996). Tabletop training, that is, field trials of the reaction plan, can be extremely effective not simply in educating the responders but in recognizing the deficiencies in the procedures. In conclusion, if a bioterrorist attack takes place, the resulting response will employ all levels most of federal agencies, several professional communities and government, mostly public health professionals and health care provider. Bioterrorist attack takes place in an environment of, uncertainty, fear and great tension. Resolution will have to be coordinated and made very fast. Implementation and planning of effective response tactics must take into consideration the complexity of this challenge and the inter-institutional nature, essential multidisciplinary of the crisis. References Brachman PS, Kaufmann AF. Anthrax. In: Evans AS, Brachman PS, eds. (1998).Bacterial infections of humans. New York, NY: Plenum Medical Book Co,:95–107. Brachman PS, Plotkin SA, Bumford FH, et al. (1960). An epidemic of inhalation anthrax: the first in the twentieth century. II. Epidemiology. Am J Hyg 1960;72:6–23. Brachman, PS, Gold H, Plotkin SA, et al. (1962). Field evaluation of a human anthrax vaccine. Am J Public Health;52:632–45. Friedland AM, Welkos SL, Pitt ML, et al. (1993). Postexposure prophylaxis against experimental inhalation anthrax. J Infect Dis;54:28–36. Glassman HN (1958); World incidence of anthrax in man. Public Health Rep;73:22–4. Meselson M, Guillemin J, Highes-Jones M, et al. (1994). The Sverdlovsk anthrax outbreak of 1979. Science; 266:1202–8. Schaffner W, LaForce FM. (1996). Training field epidemiologists: Alexander D. Langmuir and the Epidemic Intelligence Service. Am J Epidemiol 144:S16–22. Source document

Morality of Active Euthinasia Essay Example | Topics and Well Written Essays - 500 words

Morality of Active Euthinasia - Essay Example Active euthanasia is sometimes called mercy killing whereas the physicians end the patients’ life directly, such as by giving lethal injection. The passive one is delivered by ending any life sustaining treatment. The result of both cases is the same, the death of the patients. However, some can argue that the former is caused by the physician while the latter by the disease. The conventional doctrine is that there is such an important moral difference between the two that, although the latter is sometimes permissible, the former is always forbidden. (Rachels 78) In my opinion, the morality of active euthanasia actually depends on the situation. In some rare cases whereas the patient suffers extreme pain and has absolutely no hope of surviving, active euthanasia, although it is illegal, can be seen as an act of kindness. This mercy killing is, in some sense, even more compassionate than passive euthanasia, whereas the physicians forgo the life sustaining treatment and let the patient suffer to death. However, in most cases, active euthanasia is absolutely immoral. When there is a chance for the patients to recover, no matter how tiny the chance is, mercy killing is obviously not the act of compassion. Even if the patient voluntarily ask for it, as long as the chance to recover is there, active euthanasia is still morally wrong. The morality of active euthanasia in individual cases can depend on the situation. The morality in the policy level, however, cannot depend on the situation. The question whether it should be legalized or not should only be answered after considering carefully the potential consequences. If active euthanasia is legalized, it will definitely generate good and bad consequences. Whether the good ones outweigh the bad ones or the opposite should be the main concern to answer the question of legalization. Let’s deal with the good outcomes first. According to Dan W. Brock, if active euthanasia is legalized, it means

Computer information Term Paper Example | Topics and Well Written Essays - 500 words

Computer information - Term Paper Example hysical parts of a computer and the software which are the intangible parts of the computer also called programs that enable the user to use the computer. Computers have evolved over time in terms of size and processing capabilities. The modern computers are capable of handling complex operations at a faster rate as compared to the early computers (Rajmohan, 2006). The physical components of the computer also called the hardware parts comprise of all the tangible parts of the computer both internal and external. They include the central processing unit, the monitor, mouse, keyboard, printers and scanners. These devices help in the feeding of instructions to the computer and in producing output from the computer. The mouse is the basic input device for a computer. The printer and the monitor are the output devices of the computer and provide hardcopy and soft copy output (Rajmohan, 2006). Software refers to the intangible parts of a computer. They are programs that are used to run the computer. The computer cannot function without programs. There are two categories of software, the system software and the applications software. The system software is the set of programs on which other programs run on in the computer. These include the operating system software such as windows XP and windows seven. The applications software helps the user to use the computer in doing day to day tasks. These include Microsoft office suit and other tailor made software (Shearman, 2006). Computers have various uses depending on the environment in which they are used. Computers are used to carry out general office work that includes processing, storing and transfer of information. Computers are also used for entertainment purposes where they can play music, movies and many other media. They are used in monitoring weather patterns in weather stations. These are special purpose computers that are designed to monitor changes in weather patterns and report to the base station. Computers

Lower Divison Capstone Essay Example | Topics and Well Written Essays - 1250 words

Lower Divison Capstone - Essay Example These new ventures are being opened in the lesser developed urban centers of Australia. Basic legal environment They are the factors associated with the legal environment of the firm. In Australia, there have been many changes in the legal framework of the firm such as increase in minimum wage, introduction of disability and age discrimination legislation and greater requirements of the firms to keep the standard requirements by the Law. These changes have helped JB Hi-Fi to be up to standard in offering the best services to the customers. It has also facilitated it new projects that aim at expanding the customer reach (Porter, M., 1998). Social environment Demand for a firm’s product depends on the social trends in a country, the willingness and availability affects the rate of demand. In Australia, like any other developed country, the population is aging because of increasing life expectancy and low infertility. This has resulted to very few people with the age below fiftee n years and being a threat to the company because the market is stagnant (Porter 1998). Economic environment These include taxation changes, interest rates, exchange rates, inflation and economic growth. Demand for a certain firm’s product may rise because of an increase in national income. Investments are always discouraged by increase in interest rates. Wage demand may be proved by inflation because overall demand drops. Taxation leads to increase in price because an increase pushes the price upwards thus discouraging demand, this call for new strategies to dominate the market such as starting up new ventures in other regions (Richard 2002). Managerial, operational and financial operations of the company Project management Project management defines the following: business and project goals and objectives, project purpose, scope and expectations, constrains and assumptions, roles and responsibilities, expectation and scope, project management, project budget, ground rules o f the project, the conceptual of the new advanced technology and project timeline. Many objectives and goals have resulted from implementation of this quality project by the management. These includes: market dominance, healthy competition, availing quality products at low cost, encouraging remunerations which enhances effectiveness and the ability of staff to perform their job, increases the security of the data and provides a flexible, open, reliable base for the future (Disaster Recovery 2011). Critical paths and Contingency planning In a project plan, a project schedule is the main plan included in any project management. The main purpose of project schedule is bringing project time, quality and cost under control. It also helps in linking resources such as time and task. Once the project manager has efforts estimates, work breakdown structure (WBS), he/she is fully equipped for project schedule. The risks involved in any project are avoided and analyzed by the project schedule; the Critical Path Methodology (CPM) comes in because it is one of the elements of the schedule network analysis together with Critical Chain Project Management (CCPM) (Australian Bureau of Statistics 2011).

Differences between Qualitative and Quantitative studies Coursework

Differences between Qualitative and Quantitative studies - Coursework Example Qualitative study focuses more on getting detailed information about the subject whereas quantitative study focuses more on gathering data using large-scale surveys. Interviewing a focus group is one of the best examples of a qualitative study in which researchers interview a group and identify the thoughts and perceptions of that group. DiCicco-Bloom and Crabtree (2006) states, â€Å"Interviews are among the most familiar strategies for collecting qualitative data†. In qualitative studies, researchers make use of different data collecting techniques to explore attitudes and behaviors of people whereas in quantitative research, researchers use structured research instruments like large-scale surveys to know what people think about the research topic. In qualitative studies, researchers collect data using interviews, group discussions, and task oriented observations whereas in quantitative studies, the methods used for collecting data include observing large groups and surveyin g specific types of individuals. Therefore, we can say that there are more techniques available in qualitative studies for data development as compared to the techniques available in quantitative studies. Relationship with the Research  Researchers doing qualitative study are not much aware of the details that makes them interact personally with people to gather information related to different aspects of the research. For example, to get information regarding effects of diabetes on a person’s health, the researchers need to interact.

Strategic Analysis and Selection of Information Systems Essay - 1

Strategic Analysis and Selection of Information Systems - Essay Example Dichotomies begin to occur when environmental changes do not occur as foreseen or at the rate expected by the strategy makers, as also when the outcomes of IT initiatives are measured independently of the fundamentals in strategy that led to their formulation in the first place. This essay takes up two cases from the May and October 2001 issues of CIO Magazine. It studies the dilemmas, even predicaments faced by pioneers who took far-reaching initiatives in their business and IT strategy and analyzes their success or lack thereof vis--vis their formulation, execution, and goal achievement. In the first instance, (Worthen) Jack Lowry, a much experienced and competent IT professional joined the Goldman Industrial Group of Vermont, a consortium of machine tool manufacturers as VP for IT. It was for him an opportunity to give shape to his dream, "a truly collaborative computing environment", (Worthen) which would integrate all group companies, as also link up with existing and potential buyers and sellers. With the support of Mark Swift, the Group President, Jack and his team burnt two years and four million dollars to put up a well- grounded, state of the art, comprehensively integrated system on an AS/400 platform. The new technology infrastructure connected an abundance of desk PCs and factory workstations with CAD and PDM systems as well as to an ERP system, linked to the Company's e-commerce website. With this investment in effort, time and money, the Company now had the collaborative infrastructure in place for some truly awesome link-ups with partners and customers and, in so doing, cut the manufacturing cycle to a quarter of the original. To everyone's surprise, the collaborations did not happen. While Lowry and Swift, on realizing the predicament, worked hard at getting customers and suppliers to access their brand new system, most of the people reached, though seemingly interested were loath to commit. Reasons for this tepidity in response have ranged from genuine roadblocks in the integrating of disparate ERP systems to the fear of layoffs in mid-level employees, the disinclination to fork out money on expensive software, and the impracticality of expecting a number of companies to collaborate on linked computing at the same level. Lowry and Swift are making steady headway in their mission to reach out to their suppliers and customers but the institutionalization of collaborative computing on a truly grand scale does appear to be some distance hence. The second case (Sawhney) deals with the difficulties faced by B2B trading exchanges and their demise or subsequent re-invention as top end software or process vendors. B2B trading exchanges, which appeared in good number in the late nineties, provided a common electronic platform for buyers and sellers to interact freely and close deals, with a success dependent transaction charge going to the exchange. With time, the exchanges planned to introduce value add-ons like supplier verification, buying credit, settlement and even logistics. The business model did not work. Very few suppliers and buyers came forward to register and with investors backing off, the exchanges, short on cash started exiting the marketplace. Why this Well, Mohanbir Sawhney, McCormick Tribune Professor

The Impact of Motivation on English Language Learning Research Paper

The Impact of Motivation on English Language Learning - Research Paper Example Although it is widely documented that motivation is a proven means to success in language learning, several countries, like the Gulf States, remain reluctant to cultivate learners’ motivation to learn a second language due to several reasons. Therefore, this research paper analyses the impact of motivation on English language learning. Introduction Motivation has been broadly recognised by scholars, researchers, and teachers as one of the major variables that determine the level and success of second language learning (SLA). As emphasised by Dornyei (2001), â€Å"teacher skills in motivating learners should be seen as central to teaching effectiveness† (P. 116). Motivated learners are enthusiastic, eager to work hard, concentrate on the tasks given, do not require constant encouragement, willingly confront challenges, and could even motivates others, facilitating collaborative learning. The early attempt to understand the impact of motivation on English language learnin g stems from the field of social psychology (Gu, 2009). This research paper analyses the impact of motivation on English language learning in terms of the various motivational theories. The motivation of learners greatly affects their willingness to take part in the process of learning. Numerous studies have reported the importance of viewing the concept of motivation as a multifaceted phenomenon. Oxford and Shearin (1994) have examined a number of motivational theories and six variables that influence motivation in language learning (Al-Bustan & Al-Bustan, 2009, S454): Attitudes (i.e. sentiments towards the target language). Beliefs about self (i.e. expectations about one’s attitudes to succeed, self-efficiency, and anxiety). Goals (perceived clarity and relevance of learning goals as reasons for learning). Involvement (i.e. extent to which the learner actively and consciously participates in the learning process). Environmental support (i.e. extent of teacher and peer suppo rt). Personnel attributes (i.e. aptitude, and language learning experience). As argued by Pit Corder, â€Å"given motivation, it is inevitable that a human being will learn a second language if he is exposed to the language data† (Dornyei & Ushioda, 2009, 1). This statement was given four decades ago and, from then on, numerous theroetical perspectives and studies investigating the multifaceted nature of motivation and its impact on second language learning have emerged. At the same time, the world has also witnessed the growth of globalisation, European reconstruction, the demise of communism, extensive economic and political migration, greater mobility, and the rapid development of media technologies—all contributing to the relentless pace of global English (McKay, 2002). In other words, over the recent decades the world has transformed dramatically—it is currently distinguished by sociocultural and linguistic flexibility and diversity, where language learning , identity, and ethnicity have become multifaceted contemporary subject matters and the focus of considerable attention in the field of sociolinguistic. However, it is only recently that those engaged in the field of second language learning motivation have actually started to investigate what this evolving global phenomena may suggest for how scholars conceptualise the motivation to acquire proficiently in global English as second language for individuals wanting to gain global recognition or identity (Shafaei & Nejati, 2008). In other words, motivation

Research methods Essay Example | Topics and Well Written Essays - 2000 words - 1

Research methods - Essay Example For instance, no two elderly Pakistani males are alike, neither are two young English females, and such is a situation among the appearing academic intellectuals of today. Therefore, an open-minded social scientist (especially sociology student) might find it important to find out why some people are more likely to reach educational success than others. This is the question posed within the context of this research proposal, and research hypotheses can be taken from the review of related writings created by competent social scientists, who have dealt a lot with social class stratification. For social scientists this issue is extremely important within the general frames of describing social stratification and inequality based on person’s origin. Several researches, conducted in different time periods can be a good basis for changes in social and immigration policies and might satisfy scientific interest of researchers. A number of sociologists wrote on their ideas about the reasons for different academic success in the society, where higher education is widely available. Their concepts imply that individuals may have experienced contradictory influences toward academic success in part because of their race or socio-economic condition. â€Å"The different variables, in turn, can be shown to affect the level of academic success some persons achieve. The ethnicity of an individual is believed by many to have a strong correlation with the level of academic success achieved by that particular ethnic group† (Murphy, 1986, p.501). Furthermore, many people belonging to the same race live in the same areas. For instance, refugees or immigrants from the Muslim world tend to concentrate in certain urban and rural settings that have comparatively low socio-economic status, which may be associated with the lower levels of educational success achieved in this area, among

My Favourite Place Essay Example | Topics and Well Written Essays - 1000 words

My Favourite Place - Essay Example There are several places which are usually quoted as the rivers source. The first of which is the Thames head, which is close to the village of Kemble. Another is Seven Springs, which is near where the Churn River rises. In addition, many rivers, canals and brooks all feed the Thames. As previously stated, the river is long and also very wide, and goes through many cities, towns and villages. Some of them are Oxford, Abingdon, Lechlade, Wallingford, Reading, Eton, Marlow, Staines, Windsor, Henly-on-Thames, Weybridge and Maidenhead. .Among its crossings are various places like the Thames Barrier, Thames Tunnel, Tower Bridge, London Bridge, Millennium Bridge and many more. Furthermore, you can see many magnificent buildings from the Thames, one of them being the Parliament. The long Thames combines together so many features, so many sights, and so many architectural wonders and important structures built near it, that it is virtually impossible not to fall in love with it. It provides so much entertainment and pleasure to all of those who walk beside it on its walkways. The Thames has a unique charm that is, in my opinion, unmatched by any other place. Just by walking along the river, or sailing in it, it is possible to sense the wonderful atmosphere of the river, which is almost magical. Firstly, there is the London Millennium Footbridge, which links the Bankside with the city. Around it you can find many important places, both art-wise and religious-wise. These include the Tate Modern, which is Britains national museum of international modern are, Bankside gallery, a notable art gallery, the famous Globe Theatre, and also St. Pauls Cathedral, an undoubtedly architectural wonder, as well as the place where the Bishop of London sits. Secondly, the entire area of Greenwich is, in my opinion, quite charming. Greenwich attracts a lot of tourists, being known as the location of the Greenwich Mean

The U.S. a Guarantor and Challenger of the UN Security System Essay Example for Free

The U.S. a Guarantor and Challenger of the UN Security System Essay The United States of America, through its former president Franklin D. Roosevelt was the founding nation of the United Nations during world war two. The U. S. is one of the permanent member of the UN with veto powers and one of the five Security Council members as well as the major contributor of revenues to the UN, making it a true guarantor of the UN security system. However, since the formation of the UN, the organization has experienced various challenges in executing its duties as a global organization committed to maintaining peace and security, better living standards and human rights, particularly with the United States which has proved somehow to be a stumbling block in the organization effective operation, with the U. S. not respecting U. N. security council resolutions by taking advantage of its mighty economy, huge contribution to the organization and its permanent membership vetting powers to push the UN to comply with its selfish interests, by breaking the organizations security council resolutions hence bringing conflict between the U. S and other security council members. ( Global policy forum, 2008) The United Nations been an international organization, committed to maintaining international peace and security, handles a wide range of issues across the globe. It is best known for peacekeeping, conflict prevention and humanitarian assistance; it requires huge finances to implement its duties. The organizations has a regular two-year budget and its specialized agencies (like UN security agency) are funded by assessments and voluntary contributions from member states. The organization budget is approved by the general assembly, which in addition determines the assessment for each member country, this is mainly based on the capability of each country to pay, although the organizations assembly adheres to its principle of not relying entirely on one member country to finance its operations, hence there is maximum amount which each country can contribute. However the U. S is the only member country that meets the maximum (ceiling rate) making it a true guarantor of the UN security system. In addition to funding the organization operations, the US is one of the five permanent security council members, hence it must participate in approving all peacekeeping and security operations, this a true indication that the U. S is a real guarantor of the UN security systems( Chicago council on global affairs, 2008) The U. S been one of the five permanent members of the UN security council and one of the only five countries recognized as nuclear-weapon states(NWS), it has a permanent representative in the security council hence the U. S participates in investigating any international dispute or any situation which mighty lead to international friction or cause a dispute, the U. S as a security council member take part in deciding what measures are to be taken in situations involving, threat to the peace and it is a stake-holder in recommending on the action to be taken to the concerned countries by either use of armed forces, to maintain and restore international peace and security. For instance the U. S was in the fore-front during the UN armed actions in Korea in 1950 during the Korean War, also the US was the main participant in the use of the coalition forces in Kuwait and Iraq in 1991, making it a true guarantor of the UN security system. (Creery, Janet, 1994) The U. S has been in the forefront as a guarantor and mediator of talks and processes for implementing comprehensive peace agreement needed to assist and bring both north and southern Sudan around one table, laid down their issues and give peace a chance. To understand the drivers of conflict and the gateway to sustainable peace in eastern Sudan, the U. S through its organization called the institute of peace and in partnership with other peace institutions like the Nairobi peace Initiative-Africa, the U. S funded a workshop entitled, Listening to East Sudan, a workshop aimed at assessing the social-economic stresses of the people of eastern Sudan, mobilizing responses in its relentless efforts to see peace and democracy prevail in Sudan (www. usip. org/resources/peacekeeping-and peace building-eastern Sudan) The most remarkable contribution of the United States to the United Nations system was during the Britton woods conference whose objective was to create a new, stable and predictable international monetary and trade regime. This new system opened world markets, promoted a liberal economy and paved way for the birth of different UN institutions like the World Bank and international monetary fund to assist in implementing UNs duties. The United States significantly supported the UN, through funding and other ways making the UN the first international organization to receive a huge financial support fro the U. S. this institutions among others are the building blocks of the UN hence the U. S is one of the financial cornerstones and a guarantor of the UN security systems. (Schweigman, David,2001) The United States has show remarkable efforts in its aggressiveness to see the whole world is at peace and there are no threats to any country. In its efforts to bring peace and sanity in this world, the country has sacrificed its expensive and high-tech military equipment and personnel, for instance in Afghanistan in its efforts to do away with terrorist and other terrorist groups like the Somalia pirates and militia groups such as the alshabab, an activity which is a security responsibility of organizations like the UN. Moreover, recently the whole world witnessed the U. S efforts in Kenya an African country where sometimes back experienced a very severe post-election violence, many innocent and poverty-stricken people including women and children as well as jobless youths lost their lives, the country has since independence experiencing bad leadership because of its outdated, colonial constitution, The US has been tireless in its effort to see the country come up with its people driven constitution, it has financed these process and it was just a few days when the country voted and endorsed a new constitution, a process which the U. S has been pushing for a very long time, hence the U. S has been an icon in maintaining international peace and security making it is a true guarantor of the UN security system because it is in fact executing some of the main UN roles(Samir, Alhawary, 2008) United States has been one of the main supporters of the UN, in various ways and even sometimes implementing some of the core functions of the organization, however, in some other various occasions, the unites States has been a bottleneck to the UN smooth and effective operation. Former U. S president, President Franklin D. Roosevelt was the leader behind the establishment of the UN during world war two . He suggested to his allies especially, Winston Churchill and Joseph Stalin, the need for a joint organization which could become the primary vehicle for maintaining international peace and stability. Roosevelt was the one who came up with the idea of some member countries being granted veto powers, such that without the agreement of any member with veto powers the organization cannot execute any crucial resolution. The veto issue brought a lot of disagreements among different member states but it was not a matter of negotiation for Roosevelt and his allies, hence this is where the rain started biting the organization because even to date the U. S hardly respect the decision of other member countries and this has been a source of conflict between the U. S and other members who have been proposing the U. S to be chased out of the organization, this is a major challenge to the organization considering that the U. S is one of its faithful financers. (De Wet, Erika, 2004) Some member countries and mostly the United States have been pushing for various reforms to be carried out within the organization. Some want the UN to play a greater or more effective way in the world affairs, others want its mandate to be reduced to humanitarian work, others have been calling for the expansion of the organizations security council memberships among other issues although there has been little consensus on how to handle all this issues. The United States has also been accusing the organization for been inefficiency, this has been a challenge to the organizations operation. The organization experienced on of its ground breaking challenge during the1990, when the U. S withheld its dues citing inefficiencies and only started repayment when its condition of major reform initiative was introduced in 1994, when the organizations general assembly established the office of internal oversight services to serve as a watch dog. | (American interests and UN reforms, 2006)

Motivations of Counselling and Therapy Professions

Motivations of Counselling and Therapy Professions A friend in need is a pain indeed. With bumper stickers like that, it is hardly surprising that people might wonder about the counselling and therapy professions: Why would anyone in their right mind want to spend their working days listening to other peoples tales of woe, whether stranger, friend or foe? Is the desire borne of altruism, voyeurism, narcissism, masochism, egoism or some other ism? Could it be based in guilt, power, control, compassion, inferiority, a passion for puzzle solving, an urge to rescue or unmet intimacy needs? After all, the saying says you teach best what you most need to learn. Many therapists and counsellors may well be trying to work out their own stuff and that may even be useful if it is accepted that the person, self and psyche of the practitioner is an integral part of their working day. However, the so-called wounded healer must be extremely careful to ensure their own stuff does not get in the way of the job: To help their clients help themselves. This paper will review literature related to the reasons people select a career in counselling or therapy. While some authors group counselling and psychotherapy the so-called fifth profession others lump together social workers, psychologists, psychiatrists and/or psychoanalysts. For the purposes of brevity, this paper will use the word therapist to refer to counsellors and psychotherapists, as does apparently much of the literature. To limit the scope of the review, it does not include literature focused on specific fields or client groups, such as school counselling. As most in-depth research related to professional motivations was undertaken before the 1980s when the social and professional landscape was considerably different most of the material reviewed has been written in the past decade as much refers to the earlier sources anyway. The major work in the field a classic two-volume study on the career determinants of psychotherapists by Henry, Sims, and Spray is more than 30 years old. While some more recent books touch on the topic through the personal stories of working therapists, new research is surprisingly scant. Various studies and surveys show the most common reason given for studying counselling or therapy as the predictable I want to help people but that is just the tip of the iceberg. As Farber and Northcross (2005) point out, the decision is not as simple as that and involves many conscious and unconscious motives, a little bit of chance and the real reason may not even be fully known until late in a therapists career. Motivations seem rarely discussed in mental health journals or coursework and are more likely to arise in informal conversations or therapy sessions (Farber Northcross, 2005). The question as to why the profession seems so uninterested in its own motivations would, in itself, be worthy of exploration. Sussman, through his 2007 book, and Barnett, in her journal article the same year, provide more recent insights into the unconscious motivations of those who choose to train and work as therapists. Sussman contends that the decision to become a psychotherapist involves multiple factors, some healthy and others neurotic (or psychotic), with motives and personality patterns deeply rooted in the therapists developmental past and the dynamics of the family of origin (Sussman, 2007). Barnetts study of therapists unconscious motivations for their choice of profession arose from her observation of the recent substantial increase in the number of counselling courses on offer and the number of people wishing to become counsellors and psychotherapists. In her interviews with nine experienced psychoanalytic and psychodynamic psychotherapists about their professional and personal histories, Barnett noted two major themes of early loss and narcissistic needs, emphasising the need for personal therapy for safe and effective practice. Farber, Manevich, Metzger Saypol (2005) took a two-pronged approach to the question, Why do people become psychotherapists?, by looking both at common elements and specific factors. Interestingly, the approach is similar to efforts in identifying the factors effecting psychotherapeutic change (Imel Wampold, 2008). Several distinct themes recur throughout the literature but most authors seem to agree that no single factor is responsible for a persons motivation to become a therapist. Just as the nurture or nature debate is inconclusive, so too may be the question of professional motivation. On the whole, two broad factors seem to draw therapists to the profession: Personal needs, whether conscious or unconscious; and the possession of attributes or talents lending themselves to the therapeutic role. Themes While a therapists personality naturally influences theoretical orientation and techniques, the emphasis on therapist variables in outcome research does not help explain what initially attracts people to the profession. A common theme in the literature is that of cultural or social marginalisation, the external counterpart of inner feelings of alienation and difference which may lead to concern with others and where we fit in society the concept of the wounded healer. Many writers mostly therapists contend that painful, early childhood experiences lead to a heightened awareness of distress in self and others, predisposing career choice. Considering the number of people who might have painful early experiences, the theory does not explain why only a small proportion of them choose to become therapists. Becoming a writer, or creative artist in any field, is perhaps as likely a response to early childhood pain as becoming a therapist. Psychological-mindedness an interest in why people think, feel and behave the way they do whether genetic or arising from childhood experiences, may be another core component in the would-be therapists make-up. Psychoanalytically, a wish to understand is in essence a wish to control ones experience or to avoid pain. Apart from thinking style and experiences, some therapists are no doubt drawn to the field by the promise of career satisfaction through personal and professional rewards. Other motivations might include a desire to understand or help people, enhanced sense of identity, self-growth, intellectual stimulation, autonomy and independence, freedom, making a difference, controlled intimacy, self-expression and authenticity. These motivations are likely to vary between private practice and the modern managed care environment (short-term, evidence based, red tape-ridden and lower paid favouring CBT, medication and the medical model). Many therapists hope to become an ascendant agent in intimate relationships without some of the risks for hurt and disappointment that we experienced in our earlier attempts at love and friendship, particularly within our own families (Goldberg, 1986, as cited in Farber et al., 2005). The need to help and understand self through the suffering of others may be a less conscious need. A career as a therapist might attract people who feel frightened and impotent, giving them a chance to control and influence their clients lives (Bugental, 1964, as cited in Farber et al., 2005). The parentified child, a role reversal where the child sacrifices his or her own needs for a parent and/or sibling, might also be a would-be therapist. Maeder (1989) asserted that therapists, as children, were often in the role of caretaker and confidante and chose their profession to fill their own emotional void. They were lured, knowingly or unknowingly, by the position of authority, by the dependence of others, by the image of benevolence, by the promise of adulation, or by a hope of vicariously helping themselves through helping others (Maeder, 1989, as cited in Farber et al., 2005). Sussman, through interviews with 14 therapists, found that therapists unconscious motivations reflected psychological needs related to sex and aggression, being affirmed by others, and feeling intimately connected. For example, a therapists needs for sexual gratification could be indirect (voyeuristic interest in patients sex lives) or, more rarely, direct (sexual relations with clients). Sussman posited that a career as an altruistic healer could be a defence against unpalatable aggressive instincts. A sadistic aspect of the profession was that, in often focusing on patients weaknesses, the therapist shatters their illusions and sense of grandiosity (2007). Ghent goes as far as to suggest that therapists are masochists: What other occupation has built into it the frustration of feeling helpless, stupid, and lost as a necessary part of the work? (1999). Sussman (2007) also suggests the existence of an element of narcissism among therapists who might benefit as much as their clients from the safety of a structured, boundaried holding environment on a regular basis (in fact, he devotes an entire chapter to therapist narcissism in his book based on a comprehensive survey of motivations, an extensive review of the literature and discussion of the results of his qualitative study of therapists). Narcissism featured strongly in another qualitative study involving talking with 11 experienced therapists (Barnett, 2007). Nine made reference to experiences of early loss and deprivation and eight to narcissistic needs. Alice Miller, in The Drama of the Gifted Child, proposed that future therapists often had narcissistic mothers and learnt to tune into others to stay connected (Miller, 1995). Of course, narcissistic personalities may adopt many careers other than therapy creative writers may also strongly tend to narcissism. Wheeler too warns of narcissistic therapists using patients as self objects who potentially massage egos with their adoration and appreciation, or support the therapists self-esteem with their dependence and vulnerability and they gaze into the pool of the clients eyes to see themselves (Wheeler, 2002). The therapeutic relationship is unusually demanding and involves being tested emotionally, intellectually and even practically and physically. Training and personal therapy can help with tolerance and understanding but the therapist needs the emotional capacity at the start. If the calling to this work is fuelled by the wounded healer hypothesis, the key question must be how psychopathology can be used to serve, not exploit, the client. Wheeler posits, if somewhat obviously, that the students desire to work with a particular client group might come from unresolved conflicts and represent a projection of the wounded parts of self. Interestingly, she questions whether the practice of ma tching like with like for example, pairing therapists who have been abused with other abuse survivors should be encouraged. Along with the possibility of greater resonance and empathy lies the opposite over-identification, projection, collusion, merger, denial or abuse. Perhaps trainees should be steered away from working with client groups with whom they have shared experiences to see whether they can genuinely enter the world of the other and whether there is a capacity for tolerating difference when there is less potential for self gain (Wheeler, 2002). However, surely the training of therapists should tell neophyte therapists before they start work with real clients whether they have the capacity to enter the world of another and tolerate difference without self gain. In their ground-breaking 15-year international study, Orlinsky and Ronnestad (2005) focused broadly on the formative experiences, practices, and development of psychotherapists at all career levels through a series of systematic, controlled, clinically and theoretically informed analyses. In response to a question asking To what extent do you feel that your development as a therapist has been influenced by the motivation to explore and resolve your personal problems? about the relationship of personal problems to career choice, nearly half (48%) of 3577 respondents answered much or very much and only 16% said not at all or slightly (Orlinsky Ronnestad, 2005). Work by Skovholt, Jennings, and Mullenbach identified several themes in the life of 10 master therapists they studied, including the presence of significant but not overwhelming stress in their early years (Skovholt et al., 2004, cited in Farber et al., 2005). Another theme in the literature is the role of intellectual curiosity, an early interest in reading and the humanities, and a teacher or mentor in the therapists career choice (Farber et al., 2005). Still, all these factors are common to any form of creative endeavour as an adult creative, intelligent children are typically curious, read voraciously, are good observers, and seek a mentor or trusted person who will not only teach them but be an audience for their thoughts and discoveries. Psychologists Murphy and Halgin (1995) compared a group of 56 psychotherapists with 53 social psychologists for their study into the influences on career choice. They found that clinical psychologists were more likely than social psychologists to have been influenced in their career selections by distress during their life, desires to resolve personal problems, and opportunities for career achievement and advancement. Most respondents did not view problematic histories as central to their choice of career, and the magnitude of difference between the two groups of professionals was small. The finding is perhaps not surprising considering the scientific nature of psychology where objective data and evidence-based methodologies might hold more weight than the self of the practitioner. In a qualitative study of social workers practising as counsellors and psychotherapists, Lewis (2004) found that gender and class had a strong influence on the career choices made by men and women in social work. Women in the sample had pursued career directions with a strong clinical focus combined with roles such as management, supervision and training and were more likely to express the need to balance their working lives with the needs of their families. Men were more likely to pursue careers in management and express feelings of responsibility to provide for their families once children were born. The analysis of data also found that men were more likely to identify their family origins as working class, while women identify their backgrounds as middle class. Zagier Roberts (1994) maintains that many of the conscious choices made by helping professionals are based on idealism. However, ideals are rooted in the unconscious and can contribute to primitive defenses, such as her example of psychoanalysts who deeply need to believe in their costly and time-consuming approach to continue the work necessary to meet their own unconscious needs. People with similar needs are often drawn to a certain setting to work through their own unresolved issues and this can stir up collective defences (Bion, 1961, cited in Zagier Roberts, 1994). Professional idealism and group identity can blind practitioners to the weaknesses of a particular therapeutic approach while failure in their work can trigger guilt and anxiety, prompting primitive defences to maintain self-esteem. As the person of the therapist is a tool in the work, perhaps workers hope that they have enough goodness to heal others. Healthy boundaries are necessary to ensure optimal distance between client and helper. Rigid boundaries and labelling clients as crazy or unfortunate and the helpers as the sane experts is not useful. The so-called charity model does not honour those who it seeks to help if the lines between sympathy and empathy become blurred. At the other extreme, professional helpers might feel guilty for being more educated or wealthy than their clients and may unconsciously try to lessen those differences through over-identification, leading to despair and burn-out. The need for clear client-therapist boundaries and realistic task definition is essential (Zagier Roberts, 1994). Personal therapy is another factor that seems to influence therapists career choice to varying extents. Having experienced the transformational effect of therapy may well lead to a desire to share the magic with others. Using personal experience to help another while continue healing ones self is a powerful motivator for many (Sussman, 2007). Controversies and debates The wounded healer notion seems to be one of the most common themes but does not explain why everyone damaged as a child does not become a therapist or why some therapists do not have a history of childhood pain. Farber and colleagues point out that adopted children are more likely to choose a career similar to their biological parents than their adoptive parents (Farber et al., 2005). The authors seem to think that the most essential of all factors contributing to therapy as a career choice is psychological-mindedness, which may be partly innate but increased through personal therapy and distress. They contend that high psychological-mindedness generally leads to a quest for greater understanding of self and others and ultimately the need to help others in a way that feels personally satisfying (Farber et al., 2005). However, as they point out, that does not explain why some therapists are more research oriented. One would not inherit psychological mindedness but, rather, a genetic trait of the order of introversion which would then evolve into, and be shaped into, what would be called psychological mindedness. Another way of understanding would-be therapists desire to help is through social learning theory that they have been differentially reinforced for certain activities, including listening to and emotionally supporting others. Perhaps it is not a matter of how much pain potential therapists experienced in childhood but how they perceive or construct those experiences. Rather than minimising, repressing or suppressing the experiences, they try to find meaning and make sense of them. Childhood, family, society and culture contribute to everyones choice of profession, not just therapists. The idea of the wounded healer makes sense that the therapist is psychologically curious as a result of his or her own personal suffering and conflicts, providing an awareness and sensitivity to understand and help others. Perhaps the question is not so much about whether or not therapists were wounded as children but whether they have begun healing their own wounds so they do not infect their clients or at least know they are wounded and are willing to consider the impact of this one their work with clients. Kottler (2004) is brutally honest about the realities, as he sees them, of being a therapist and asserts that most practitioners understand that they risk their own mental health through working so closely with people who are emotionally disturbed, in pain or in crisis. He wonders how therapists cannot but be polluted to some extent by the suffering of others and whether Freuds notion of detachment was more about protecting the practitioner than the client. Kottlers long list of negatives includes a sense of responsibility, repetition, boredom, feelings of inadequacy, isolation, brain strain, stress from systems and re-opening of ones own wounds. He cites the fact that even person-centred pioneer Carl Rogers nearly had a breakdown after being stalked by a deeply disturbed client, although other factors might also have contributed to Rogers vulnerability at the time. Yalom (2001) clearly regards therapy as a calling rather than a profession, valuing interpersonal skills, sensitivity, awareness, warmth and humour. He too is a realist sharing actual stories from his own practice and his writings inspire trainees. Yalom operates from an existential and interpersonal frame of reference, advocates a pluralistic approach and draws on a variety of theoretical models. He quotes Erik Erikson as describing the post-narcissism late-life stage as generativity, when people begin to focus less on self and want to pass on their wisdom to the next generation. Perhaps that could be a motivation for older students enrolling in counselling and therapy courses. It might be too that therapists real reasons for choosing to work in the field can be better understood with hindsight and professional maturity. Yalom writes simply and to the point in snack-sized chapters about balancing the magic, mystery, and authority that come with the job of freeing clients of their reliance on therapy. Sussman (2007) too provides inspiration to newcomers to this curious calling and both his work and Yaloms would do well as required reading in training for supervisors and students. Evaluation Limitations in much of the research to date is that findings are based on small sample groups (fewer than 15) for unstructured interview data and that comparison groups are rarely used to compare therapists motivations with other professionals. With the exception of studies by Elliott and Guy (1993) and Fussell and Bonney (1990), investigators have not used comparison groups to distinguish therapists experiences from those of other professions, such as teaching, nursing or accounting. As stated in the introduction, much of the data on therapists motivations was collected several decades ago when the profession was dominated by male Jewish psychoanalysts. It should also be acknowledged that personal motives are difficult to investigate, especially if not well understood by the therapist responding to a survey question or interview. Todays therapeutic landscape is vastly different with more female practitioners and a growing reliance on brief, solution-focused and cognitive modalities. More new studies are needed to determine whether the career motivations of therapists now aged over 50 differ significantly from those of younger therapists. Research on whether therapist career motivations vary with age, theoretical orientation or gender identity remains to be done. Conclusions So, what makes a counsellor or psychotherapist? Clearly, the question is as complex as the individuals themselves. It is likely that the answer cannot be found in a single gene, experience, mentor, book, film, event or training course. Most probably, the motivation is drawn from a mix of ingredients in varying measures including sensitivity, early distress in self and others, an interest in emotion and behavior, personal therapy, being a confidante and having an influential mentor. It should also be stressed that unconscious, dysfunctional motives for becoming a therapist, such as a need for power or recognition, can coexist with altruistic and caring motives. However, a motivation driven by personal needs, whether conscious or unconscious, carries a risk of harmful or poorly directed practice. Thorough interviews of prospective trainees, supervision focused on the self of the therapist as well as case management, ongoing or intermittent personal therapy, peer support and professional development are critical mechanisms to minimise the risk that motivations associated with personal needs do not impact on clients adversely. Without awareness of their own shadows and blind spots, practitioners risk using clients to fulfil their own unmet needs. Whether wounded or not, anyone considering a career in the field should illuminate their own hidden motivations before trying to enlighten others. Personal therapy and self-monitoring, whether through individual or group therapy, should be a mandatory requirement in training and for membership of all professional associations. Although the jury is still out on whether personal therapy improves client outcomes it should be stressed that nobody, even therapists with decades of experience, ever finishes his or her own work it is a lifelong process. Regardless of motivation, aspiring counsellors and therapists cannot be expected to be healed when they start their training course but must at least be open to change and feedback through the process if they are to help others. Periodically re-examining motivations for working in the field might be a useful exercise during times of uncertainty, fatigue and disillusionment. For example, therapists who enter the field primarily for intellectual and creative stimulation might burn out more quickly working in a managed-care CBT environment than someone with the freedom of private practice. Perhaps it would motivate therapists to attend more professional development events, join a peer network, or explore new theoretical models or client groups. Re-visiting the motivations for entering such a challenging profession could serve to revitalise, rejuvenate, renew, refresh and remind practitioners of the unique and meaningful benefits of this privileged work. As Norcross and Guy (2007) discovered in their interviews with master therapists, refocusing on the rewards of practising psychotherapy enabled many to reduce their work-related distress: Much like reminding yourself of why you fell in love with your partner, such reflection on your role as a psychotherapist can refresh our sense of calling (p. 20). So, what brings you here today?

The Most Popular Type Of Online Advertising

The Most Popular Type Of Online Advertising Introduction Online advertising can say as a form of promotion. It uses the Internet and World Wide Web for provide the marketing messages to attract customers. Online advertising is also divided into many different forms of advertising. For example, pop-out advertising, button advertising, sponsorships advertising, banner advertising, interstitial advertising, classified advertising, interactive game advertising, text advertising, facebook advertising, floting advertising and so on. It also has variety of payment methods for online advertising. The most common way in online advertising payment methods are CPM, CPC, and CPA. In my opinion, online advertising are the great way for sellers to promote or deliver their goods information for public. Online advertising are easy to use, and the easy way to let public know. The costs of online advertising are very low, so it can save the owners money. Other than that, online advertising also can save our earth. Why I say this is because it is environmentally friendly. The owner post their advert information online, they no need to use the paper to produce advertising paper. Moreover, for public, internet is a common thing nowadays. Most of the people have computer in house. They can online and get the information easily. Besides that, nowadays online shopping is very popular. There are certified sellers, and people can buy product from them safety. Online advertising have many advantages but also have some disadvantages. It cannot deliver the information for the old aged people, because they seldom online and they do know how to use the computer. Moreover, there are also some cheaters online. So, the improvements of online advertising have to do effectively. This report have intro the most popular online advertising. It is banner advertising and facebook advertising. The contents are about the advantages, disadvantages, improvement of the advertising and some example of the advertising. Online Advertising The key of successful business is the business how to promote the product and services to all readers by using the online. According to the statistical data, more of the 80% people will everyday surf through the technologically such as internet. So, the internet has becomes an indispensable part of peoples lives. Thus, it can be considered a wide channel for the business which wants to promote their products and services to all the people. The online advertising method has becomes the most popular method for the business. It is because online advertising is easy and low advertising cost. Besides that, the online advertising also have a lot of the readers or viewers. There are many method of online advertising that can used to promote the product and services such as bloggers advertising, banner advertising, email advertising, forum advertising and so on. But in this assignment, I would like to go on deep about the banner advertising. Advantages of Banner Advertising Banner Advertising is a most important component of web-business creation. It is a good method for making the profits in the website. It is because banner advertising is very simple and easy by just sign up an affiliate programs and follow the instruction given to create an attractive banner that link your website with the advertiser. We can free to choose the design of the layout and content of our site. With the pay-per-click advertisements, we can get paid from viewer who clicked on your banner. Moreover, it is the easier way to let the viewers remember the company name and logo. On the other hand, it become more effective and convenience compare when compare with other online advertising. Furthermore, the banner advertising is much cheaper than other ads. It normally counts by the size of the banner or loads of a banner advertisement, a cost per miles (CPM) for a minimum purchase. For example, if you make a banner ad on Yahoo, it cost you a CPM of $20 $25. It is much cheaper than other advertising media. Compare with others, the small firm or company can afford for the banner advertising cost. In addition, by using the banner advertising that can easy got a lot of larger audiences. Last but not least, with the banner advertising, we can share the information at anywhere and in any times. It is because the internet is links worldwide. So, everyone can access to the Internet 24 hours daily . Besides that, publisher also update the product and service information release products and services as well as promotion instantly. Disadvantages of Banner Advertising There are few disadvantages of banner advertising. Firstly, there is no assurance of the audience responses. It is because banner only assures that the banner advertising maybe will just be viewed by people and is no guarantee that people will click on the banner advertising. Secondly, the publisher must make sure that the banner advertising is attractive and innovative. It is because if the banner advertising is not attracted by the reader, then nobody would click into the banner advertising and deliver the message of the advertising . It is waste time and cost because maybe the business or firm need to hire the professional for creating a unique banner in order to compete with the competitors. The speed will also the banner advertising. It is because many graphics, moving image or video will take more time to load and waiting the image appears. This and the idea that designer create will become mess, it will be discourage some viewers and readers. Finally, the publisher can only know about the number of views of the banner advertising but unable to estimate the effective of the advertising. It is because banner ads may be unreliable on the revenue. Furthermore, there are too many incidents of cheating in Internet, viewers will have a thought before clicking into any ads because viewer will to afraid the fraud cases and the viruses spread. This eventually brings negative effect on the banner advertising who advertises through online. Improvement Banners adv is most popular for the marketers. But in the recently years, the prices of the banner advertising are drop and also not so attracted by the people. So, the designer must use the bright color for the advertising. It is because bright color can easy attract the readers attraction. Besides that, the slogan for the advertisement needs to be improved. The slogan must be short and clear that can let the readers understanding the contents of the advertising. Besides that, the best way to advertise the banner advertising is using animate. Comparing the static advertising and animated advertising, animated advertising can attract more the readers. All the animation effect can be more easily to express the meaning of advertising. On the other hand, if the banner advertising want increase viewer, the advertising picture must load quickly. It is because most all the viewers do not have so much patience, it is not suitable for the viewer waiting so long. So, we must let our advertising loading faster. Facebook Advertising Facebook is born on year 2004. It is created by three Harvard university students, the purpose they launched this website is to put students in touch with one another and share their photos and meet new friends. Firstly, the name of the website is known as thefacebook.com. After a year, the website becomes extremely popular on the Harvard campus and students in 800 colleges across the United States are joining the network. In August of that year, its membership grew to more than 5 million, and the sites name changed to Facebook. Facebook was originally launched for college students, but today anyone can join the network. Facebook purpose is giving people a way to share information in an easy and entertaining way. So facebook advertising is nowadays popular in every level of people. Advantage of facebook advertising is clearly proved in recent year. Now, let me explain about the advantage of facebook advertising. It can be classified and change from existing advertising to one by one type of signal transduction by knowing the facebook users interests, their areas of work, the brand they concern and the way they interacting with friends. As we know, nowadays many people took facebook as a part of their lives, so this is the where you can find your audience who interested to your product. There is a real case about the efficiency of facebook adverting. Facebook give ability to CM Photographic Company to target their consumer group, which are the women between 24-30 years old and their relationship status on Facebook indicated that they were engaged. Over the 12 month, the CM Photographic Company put in $600 advertising investment on facebook and they already generated nearly $40,000 profit. Recently, aready have 11,977 facebook users like CM Photographic company, they not only effective consumer, they have indicated a wish to obtain more information. This is the example of the facebook advertising. The advertisement always appears on the right side, and if you want to know the information clearly, you can click the title of the advertisement to get more information on its front page. Advantages of facebook advertising are numerous. It can easily reach your target consumers. You can link with 500 million customers that who are potential. Moreover, you can choose your audience by interest, age, location and gender. You can random use simple image or text-based adverts to view your product. Facebook advertising can deep strengthening the relationship between seller and buyer. It can promote your facebook front page and website, facebook user can use use the like button to increase your adverts influence. It also can found a community around your business. The most important thing when we want to create the adverts is budget. Facebook advertising provide a system that are low-cost and easily to control your budget. You can Set the daily budget you are adapt and regulate your daily budget at any time. Other than that, you can also select to pay only when people click (CPC) or see your advert (CPM). The disadvantages of facebook adveritising are the credibility is very small. The person who see the advertisement have to reflect on the advertisement whether it is true or not. This is because nowadays many cheater. Another disadvantages is the promotion that published on the facebook advertising, some of it are cheat. The seller just wants to attract the facebook user to look at the advertisement. Other than that, the field of people level are not balance. Normally, the facebook user are young or middle-aged people, but less of old aged people. So that, not everything can advert on facebook. Besides that, there are something cannot sell online. This is because you do not know whether there is suitable for u to use or not. There are some improvement can make for facebook advertising. The most important is get reliance form the user. Facebook can survey the information of the advertisement before published on facebook. Other than that, also can distributed an authenticate for the real information advert. Conclusion Normal advertising is a method of promoting product by using 100% offline and physical product such as newspapers, magazines, flyers and others. It is the form of advertisement that easily spread any message to the reader. By using online advertising, the reader internet just can only know the product and services. The online advertising and offline advertising both have their different usefulness. But, both advertisement must include the name of the product and services, it can easily let the reader can understand at a glance. Besides that, the advertisement also must include the benefits of the product and services that can easily persuade the reader from buying the product and services and can increase the sales and profit. Internet also become the main and efficient medium for advertising and it has be predicted that the online advertising and marketing is going to replace the normal advertising through the traditional media such as television, radio, newspaper and magazines. Comparison The online advertising is more efficiently compared with the normal advertising such as television. It is because the online advertising can immediately send the information to the reader. So, the reader can quickly up-to- date with all kind of information. On the other way, the old method of advertising such as newspaper would take at least 1 day to produce the advertisements. So, the reader cannot immediately know all the information. The normal advertisement such as television or newspaper that can be obtained by copyright, takes a lot of time. Unlike the online advertising, we do not need to waste the time to obtain the copyright. Thats why online advertising is faster and save the publishers time. Besides that, if we want to publish the advertising through the traditional advertising such as newspaper, it may charge a higher advertising fee. But for the online advertising, we directly post our advertising through the website. It can be free or just charge a little of the cost fees. Besides that, the online advertising also can post the product pictures that can let the reader convenient to choose the product. Thus, some of the websites provide 24 hours service a day, so the reader can choose the product or services at anytime. For the traditional method, only the readers who are willing and able to buy the newspapers able to view the advertisement. The online advertising is for the reader who can access the internet only can view the advertisement. So, it is considered as global advertising. But if the advertising were to be done through the newspaper, the advertisement can only be used in one country. There are few advantages of online advertising compared to the traditional online advertising that give the company ads more wider coverage and the global wider coverage that will help to make the advertisement more popular among people which could help to get better result though online advertising campaign. Online advertising is faster compared to the offline advertising in sending out the ads to the audience in advertising the campaign. However, there are also some disadvantages involved in online advetistment. Disadvantages of advertising online include measurement problems, audience characteristics, potential for deception, costs, limited production quality, poor reach and lack of Intrusiveness. For normal advertising, it can be said that it is more effective and powerful in promoting a particular product or service. The advantages that are derived through online advertising such as right from cost, availability, wider consumer markets, and the potential to increased profit margins, internet advertising has the upper hand. For the traditional print methods and distributions have the trends of the internet surpass at each level of the marketing process. Traditional print advertising is composed of common marketing collateral. Internet advertising is the conglomeration of electronics such as computer, or server, and the marketing collateral is on a professionally designed website, which also known as an electronic storefront. In evaluating costs in traditional print publication, heavy expenses are incurred through the design for each campaign or promotion, printing fees, and storage facilities to store the containers and bundles of material. Furthermore, there is the distribution cost that needs to be considered such as the costs of labour, transportation and the postage itself. Talking about the error rectification, the traditionally printed promotion may incur at the costs that be paid. In contrast, the advantages of Internet-based advertising, the error modification incur a little cost in repairing typographical errors and wrong promotion dates. Its much easier to fix an oversight instantly, and only takes a moment. To throw light on the availability of a business, traditional print promotions are time-centered. The hours of a business or service are limited to the hours, hence potential sales to consumers during the non working hours are limited. The promotion is also possible for only a set tenure, and when the session gets completed, the whole process is repeated with additional cost. In analyzing the advantages of internet versus traditional print methods, the consumer market potential is extremely limited in the traditional advertising with geographical restrictions in most media being available only to the local viewing area. The businesses are rarely in small-mid-size in approaching the sales on a national or global level. By comparison, the internet marketing is more advantages since it caters to the global market and has no physical or geographical limitations. In this day and age, the website is readily available to any consumer with a computer includes the majority of consumers throughout the world. There are no additional costs in reaching the expanded global markets since internet advertising extends to the global audience. The chances of potential customers are more and hence the profit margin is also on the higher side. In other words, the advantages of internet advertising is much more than the traditional print forerunner, in lessened costs, availability, expanded consumer markets, and largely in the overall profit margin .

Comparing Orlando by Virginia Woolf, Laughter in the Dark by Vladimir N

Comparing Orlando by Virginia Woolf, Laughter in the Dark by Vladimir Nabokov and Orlando by Sally Potter The novels, Orlando by Virginia Woolf and Laughter in the Dark by Vladimir Nabokov, as well as the film, Orlando, written and directed by Sally Potter, are all self-reflexive, or metafictional, i.e., they draw our attention to the processes and techniques of writing and the production of cinema. All three share similarities and differences in setting, narrative technique, characterization and theme. The settings of the above three works all differ but are similar in their reflexivity. Laughter in the Dark occurs in Berlin, Germany at an unspecified time, as is characteristic of fairy tales. This announcement that the novel is a fairy tale identifies the attitude of the narrator, his intention, and cues the reader on what stance s/he should take in order to understand the tale; that is, the reader must not be a gullible and credulous child, but must view the novel as a work of fiction with a point to make, with a lesson to be taught and to be learned. The novel Orlando opens in an attic room in a "gigantic house" where "He  ­ for there could be no doubt of his sex, though the fashion of the time did something to disguise it  ­ was in the act of slicing at the head of a Moor which swung from the rafters." It is uncertain who had struck it from the shoulders of a "vast Pagan who had started up under the moon in the barbarian fields of Africa."(13) This setting for an English au dience is indeterminate, set in a world far away from the present. The reader cannot quite tell what century from the opening lines, except that the fashion would give us a clue as to the gender of the person whose biography this is about, a biography... ... Oxford: Oxford University Press, 1992, VHS VIDEO Orlando. Directed by Sally Potter, l994. WORKS CONSULTED Appel, Alfred Jr. & Charles Newman, editors. Nabokov : criticism, reminiscences, translations, and tributes. Evanston, Illinois: Northwestern University Press, l970. Branden, Nathaniel. The Art of Living Consciously. New York: Simon & Schuster, 1997. Clancy, Laurie. The Novels of Vladimir Nabokov. New York: St. Martin's Press, c1984. Hampton, David. Vladimir Nabokov: A Critical Study of the Novels. Cambridge: Cambridge University Press, c1984. Ross, Charles Stanley. Vladimir Nabokov: Life, Work, and Criticism. Fredericton, N.B. Canada: York Press, cl985. Roth, Phyllis A. Critical Essays on Vladimir Nabokov. Boston: G. K. Hall, c1984. Tschofen, Monique. English 373: Film and Literature Study Guide. Athabasca University, 2000.

Ray Harryhausen :: essays research papers

Ray Harryhausen is the greatest artist in stop-motion animation. With a career that spans 40 years of cinema, he became a by-word for innovation, excitement and entertainment in the world of special effects and film fantasy.   Ã‚  Ã‚  Ã‚  Ã‚  Born 1920 in Los Angelas, Harryhausen from an early age was facinated with stop-motion animation due to seeing King Komg at the agee of thirteen. Ray Harryhausen was given an opertunity to persue a dream and learn from the greatest of animators, Willis O’Brien. American Film magazine, (June 1981 p 49) â€Å"I had a magnicficent two year period while working on Mighty Joe Young with Obie†, â€Å"covering the long perproduction and photography. He was so involved in production problems that I ended up animating about eighty-five percent og the picture†.   Ã‚  Ã‚  Ã‚  Ã‚  After ganing vital experience with Willis o’Brien and having completed studies at the University of Southern California in painting, drama, sculpting, anatomy and photography. Ray Harryhausen produced a series of short films called Mother Goose Fairy Tales. Coming to the final phase of the series, Ray Harryhausen was approached by a young producer, Charles Schneer,and formed a productive patnership which lasted over thrity years. Ray Harryhausen and Charles Schneer went to work and produced a whole series during the science fiction boom of the 1950’s. Titles included It Came from Beneath the Sea, Earth versus the Flying Saucers and in 1957, Twenty Million Miles to Earth.   Ã‚  Ã‚  Ã‚  Ã‚  It was also in this period that Ray Harryhausen pioneered his new form of stop-motion animation – Dynamation – which then became a key feature consistant through out all of his work.   Ã‚  Ã‚  Ã‚  Ã‚  Breaking away from the 1950’s had Ray Harryhausen and Charles Schneer leaving science fiction behind and venture into the world of fantasy, fairy tale amd mythology.. in the decaide of 1950 to 1960, they both produced the highly acclaimed Seventh Voyage of Sinbad. This was also they’re first opportunity to use colour film.   Ã‚  Ã‚  Ã‚  Ã‚  In 1963, Ray Harryhausen produced his most famous and successful film Jason and the Argonants. Quoted by Adrian Wootton interviewing Ray Harryhausen, (1)â€Å"Jason and the Argonants is also regarded by Ray Harryhausen himself, as his most complete film, incorporating as it does much of his seamless and yet outstanding stop-motion animation in many memorable sequences†.   Ã‚  Ã‚  Ã‚  Ã‚   Ray Harryhausen finally brought the curtain down on his film career in 1982 with his and Charles Schneer greek mythological epic, Clash of the Titans. In 1991, at the sixty-fourth Academy awards, Ray Harryhausen received belatent recognition for his abilities and received the Gordon E.

Edward R. Murrow & Socrates Essay

Indestructible courage, persistence and public service drove both Socrates and Murrow to live their lives with unwavering commitment for truth, critical thinking and unbendable integrity. With these values, Socrates and Murrow made their own lives as vivid examples of truth and veracity. They set the standards for all subsequent Western philosophy and the ideal broadcast journalism respectively. Nevertheless, their enduring courage may have brought them also to make half of themselves as merely ego maniacs or perhaps, self-centered intellectuals. Socrates’ pursuit of virtue and his strict adherence to truth clashed with the current course of Athenian politics and society. During his time, Socrates appears to have been a critic of democracy wherein some scholars had interpreted his trial as an expression of political infighting. He boldly face the charges made by the jury as seen in Plato’s â€Å"Apology,† an account of Socrates’s (unsuccessful) speech in his own defense before the Athenian jury. Socrates’s speech includes a detailed description of the motives and goals of philosophical activity as he practiced it, together with a passionate declaration of its value for life. I was really struck when Socrates purposefully gave a defiant defense to the jury because â€Å"he believed he would be better off dead. † With this statement, we can say that Socrates really happens to be a man of truth and valor similar to his modern counterpart, Edward Murrow. According to Wadleigh, â€Å"†¦ Murrow, at every juncture, did what he thought was right. He took risks that at the time seemed outrageous†¦ and he was not afraid of anything. † Furthermore, his exceptional courage is seen when he let Senator McCarthy hang himself with his open criticism program- but without any â€Å"expose† (Wershba & Hottlelet). It was found out that Socrates’s works are often philosophical or dramatic texts rather than straightforward histories. Parallel to Murrow, â€Å"†¦ his voice made the words catch fire! The way he could add drama to the simplest looking text made him amazing! † (Wershba & Kalb). Murrow offered himself to public service analogous to the teaching life of Socrates. Socrates pointedly declined to accept payment for his work with students whereas Murrow fearlessly did his job as a broadcaster. â€Å"†¦ He was a driven reporter – truly driven to tell people what was going on. He do it with intensity! † (Hottlelet) Plato refers to Socrates as the â€Å"gadfly† of the state (as the gadfly stings the horse into action, so Socrates stung Athens), insofar as he irritated the establishment with considerations of justice and the pursuit of goodness. If Socrates stung Athens, then Murrow stung America: â€Å"†¦ using his charisma, integrity and personal standards† (Wershba). It is Socrates and Murrow’s critical thinking that made themselves â€Å"men of worth. † Socrates showed this (critical thinking) through his philosophical works while Murrow made this appear through his jobs as a writer and broadcaster. These two men were really exceptional by committing themselves in pursuit of truth. However, their deep thinking and boldness has somehow conflicted their commitment to truth thus making half of themselves as merely ego maniacs or self-centered intellectuals. It was supported by the reasons why Murrow left his job at CBS: â€Å"Then there was the other side of Murrow, the driven news reporter. Murrow made Harvest of Shame and showed the rotten spots of American life. [CBS Chairman William] Paley didn’t like that. It scared away sponsors. Paley wanted it tame. Murrow wanted it real. † (Hottlelet) Another statement was from Hewitt telling that â€Å"†¦ Murrow would talk with his Person to Person guests beforehand†¦ Murrow felt that for entertainment some discussion to prepare the subjects was legitimate. Paley disagreed, so Murrow left. † He has that hidden pride in his self. Like what I’ve said earlier, he did what he thought was right†¦ which is to leave CBS. Another thing I noticed about Murrow is his sense of egoism or perhaps, self-importance. It was stated in one of the interviews that â€Å"Murrow selected very good people, who, in his presence, got better. Those around him never wanted to disappoint or embarrass Ed—so they pushed themselves to their outer limits†¦ He set the pace; he was the example. † (Kalb) This statement was further supported by Hottlelet – â€Å"He never gave instructions. He knew his worth. I think he just expected the trained reporters he hired to follow his example. † The life of Socrates appears to be really parallel to the life of Edward Murrow. By following what they thought was right and by pursuing the truth, they made half of themselves as the greatest and the most defiant men in history but half as conceited and egoistic individuals of all times.

Fighting Malnutrition Essay

Malnutrition has been a serious concern across the world which is caused due to lack of vital vitamins and minerals in the diet where in majority of the impoverished or poor people suffer from micronutrient deficiencies. Tackling malnutrition has indeed been a challenge for the government, donors, and the private sector to give their attention to the developmental effectiveness and providing value for money. Approx. 2 billion people across the globe suffer from anemia which caused due to iron deficiency and iodine deficiency which leads to mental retardation, results in being resistance to the disease, lowering the attention and concentration of children in class rooms, causes death of pregnant mothers, deaths due to diarrhea and million of people go blind each year. As this problem of malnutrition takes away almost 3% of the country’s GDP, companies need to be very much careful of this fact which in turn affects the consumption pattern of the consumers. Companies like Coca-Cola and P&G have indeed put much efforts in making their food and beverages rich in vitamins and minerals but the issue in this regards is how firms target the market in terms of the availability of the product, its pricing strategies, the way of promoting and creating awareness among the masses and the convenience of the product. Thus instead of only focusing upon the Product mix, just like Coke and P&G have dealt with the problem, the firms should target the other marketing mix elements as well to successfully market their goods. What additional efforts have been taken up by companies to solve this concern of malnutrition, How has the research and development team of the firms focused on their activities to overcome and fight the economic concern has been the questions in most of the organizations watch list. Problems / Issues: Coca-Cola introduced the product named Vitango, which was a powdered drink to be mixed with water and to be consumed as a beverage, the issue was that research did show that there was a huge improvements in certain places where it was introduced but in certain places due to the impurities in the water, it nullified the efforts of the powdered vitango. The firm encountered trouble because of lack of focus in the initial stages of the new product development which it at a later stage went about packaging a ready-to-drink formula for its consumers. P&G also came out with their own production of Nutridelight which had an element of vitamin A, iron contents and Growth Plus was the main ingredient. But unfortunately it did not sell well in the market as the prices were non – competitive and it did not meet the present market – going rate of the product’s price. It later came with Nutristar which performed good in the market but it would target only the premium group customers as the product was available at only McDonald’s outlet, and in major instances it is the segment of the poor which actually require the product. Thus again P&G had lack of focus in their strategic implementations. In both the cases mentioned above, the firms lacked focus of their marketing mix factors in terms of the product, price, place or promotional strategies. Analysis: Based on the research carried, both over nourished and under nourished leads to malnutrition and hence poverty and lack of food has been an issue under consideration in certain countries which has symptoms of anemia, diarrhea, disorientation, goiter, lack of coordination and loss of reflexes, scaling and cracking of lips and mouth are terrible consequences faced by the people. Companies need to provide fortified foods which have the opportunity of adding value and providing economies of scale by lowering upon the prices, developing quality products to enhance trade and competition and reaching out to newer customers that have not been targeted, there by combating the problem of malnutrition of a huge segment of those suffering. Thus malnutrition is a vicious cycle where in an under-nourished or over-nourished person suffers from various diseases and infections which in turn increases the requirement of energy into the body which needs to be fulfilled. If this demand s not fulfilled it results in malnutrition which further reduces and diminishes the immunity level of the children and elders as well making them more prone to such infections. Recommendations / Solutions to the Problem: To improve the nutritional levels of food, the prior concern should be to increase the income levels where by the quality and the quantitative food intake can be increased. Firms need to focus on consider the following aspects in the formulation of a strategic development in order to combat malnutrition and the poverty line. Companies need to focus upon: ?Creating awareness among the public on nutritional and health issues: This will help the local poor people to understand the value of health and the benefits of having balanced food habits. ?Increase the income levels there by improving the standard of living: If the purchasing power parity of consumers is increased, the consumption level will also increase leading to adoption of the best food eating methods. ?Improve the nutritional and the health status of the society at large, ?Focus on the rural marketing and distribution methods: rural marketing needs focus especially to instill the seriousness of the deaths and weaknesses which result through malnutrition. Making the product available to them at a reasonable price and at their convenient places will create positive sense of belongingness in the minds of the users. ?Organize and develop market surveys to study the general trend of the consumers: Study the market and understand the changing food habits there by promoting the strategies in the manner which clears the issues of resisting and fighting the problem of malnutrition. ?Train the volunteers and create awareness among the rural sectors, ?Setting up production and marketing units to cater to the goals and objectives set by companies there by improvising on the nutrition status of the target village or market taken into consideration. Conclusion: Fighting Malnutrition has been a concern and a serious issue for all the firms whose main objective has been to develop products which are higher in nutrient level with nutritional supplements. The prior focus should be on whether the food or the beverage should be used as a supplement or as a substitute which in turn will help in strategizing the business processes in a manner which suits the target markets requirements and needs. References: Capart. (2008). Promotion of community initiatives to combat malnutrition and provide income generation in the backward regions of India. Retrieved October 3, 2008, from Website: http://209. 85. 175. 104/search? q=cache:PWnXLkls_2sJ:capart. nic. in/scheme/projectm. pdf+marketing+:+malnutrition&hl=en&ct=clnk&cd=3&gl=in Michael, J. (2007). Fighting Poverty with Markets, Marketing to the malnourished. Retrieved October 3, 2008, from Foreign Policy Website: http://blog. foreignpolicy. com/node/3712